The Impact of a Tiny Logo
A logo carries many layers of complex information. It functions as a transmitter of the aesthetics, values, services and the story of a company. It must be read, processed and subconsciously understood in a short period of time. This is why a logo can’t be an interchangeable symbol but is instead a customized, individual piece of work that is made to last.
This section shows a collection of logos, pictograms and typographic elements that I have developed either on behalf of a client or during other creative processes.
