Irina Schäfer
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The Impact of a Tiny Logo

A logo carries many layers of complex information. It functions as a transmitter of the aesthetics, values, services and the story of a company. It must be read, processed and subconsciously understood in a short period of time. This is why a logo can’t be an interchangeable symbol but is instead a customized, individual piece of work that is made to last.

This section shows a collection of logos, pictograms and typographic elements that I have developed either on behalf of a client or during other creative processes.

 

REBASE ENERGY

A logo that combines open source coding with energy transition.

 

SYLWIA KANIG

Ergotherapy and Skillstraining translated into pictures.


 

An idea can emerge from different sources of information and capture a moment from the brand’s history.