Task: Create a Product video without spoken text for the treatment of gynocologic cancer. Show product functionality and benefits.
3D Animation
Tulip Applicators
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The aim of the product film is to transport the main benefits of the Tulip Applicator: its ease of use, the quick switch from usual HDR brachytherapy treatment to interstitial treatment with almost no effort and little investment. It is communicating the functionality and benefits of the product in a lightweight, pure and direct way. The animation connects to the initial product name through the use of soft, natural motion and subtle visual elements, while highlighting the comparatively gentle treatment of gynocologic cancer.
Client: Eckert & Ziegler BEBIG Medical
