Task: Create an appealing photo and video set that allows trade fair visitors to test Panasonic cameras regarding focus, colors, resolution and other tech specifications.

Label Design, Set Design

Candy Shop

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In order to offer trade fair visitors an opportunity to test the latest features of the Panasonic cameras, it needed a setting that is functional and emotionally appealing. The Candy Shop at IFA Berlin and the Photokina in Cologne has not only reminded of childhood dreams, but has also inspired to take pictures. Engine-powered objects such as turntables, fountains and wind turbines, as well as a model that interacted with the setting, provided the necessary movement for video recordings. Colourful still lives offered varied lining for detailed shots.

Client: Panasonic Agency: Studio 38